Digital Business Manager | Catch-22.nl (As of 2012)

As a self employed professional I am available as a freelance Digital Business Manager. The means that I am doing projects like:

  • Digital Development;
  • Digital Transformations & Innovations;
  • Strategy & Business Development;
  • Product Development


  • Digital Insurance Group (as of November 2018)
  • BAM Wonen/ Homestudios (May 2018 – October 2018)
  • LeasePlan Digital (October 2017 – March 2018)
  • Action (December 2016 – August 2017)
  • North Sails Apparel (January 2016 – October 2016)
  • SBS Broadcasting (January 2015 – December 2015)
  • Staples (January 2014 – November 2014)
  • Rise, my friend @ID&T(July 2013 – December 2013)
  • Douwe Egberts Masterblennder (March 2013 – October 2013)
  • Kluwer (July 2013 – August 2013)

Managing Director Buurtlink (2010 – 2012)

Buurtlink is a digital platform and social network with a focus on improving social cohesion in neighbourhoods, by providing hyper local content, supporting and organizing hyper local events and partnering with on- and offline hyper local initiatives.

  • Overall responsible for the whole Buurtlink organization;
  • Strategic & business development; Change management and organizational restructuring and optimization, which resulted in a structural better (financial) performance.
  • Reporting to the supervisory board

Business Development Manager | Sanoma Magazines (2010)

International headquarters of Sanoma Magazines

  • M&A and Greenfield entries Ukraine;
  • Execution of the strategy in the Sanoma CEE-countries;
  • Strategic consulting and operational management and support of the local management (Netinfo.bg) in Bulgaria

Publisher Directories | Sanoma Digital/ ilsemedia.nl (2005 – 2010)

Sanoma Digital is the market leader in digital publishing in The Netherlands, with brands like Nu.nl, Startpagina.nl, Kieskeurig.nl, etc.

  • Responsible for the growth strategy of Startpagina.nl within the overall portfolio of Sanoma;
  • Managing 10 FTE’s;
  • Product development and -innovation

Publisher | Sdu Uitgevers (2001 – 2005)

Sdu Uitgevers is a business-to-business publisher for professionals like lawyers, accountants and tax consultants.

  • Responsible for the development and innovation of the (digital) portfolio of the market groups Commercial and Financial Law;
  • Managing the external network of authors, editors and editorial boards.

Commercial Manager | Pulse.Interactive (2000 – 2001)

Pulse.Interactive is a full service web agency, working for KPN Telecom, Elsevier and the University of Amsterdam.

  • Managing sales pipeline and writing proposals;
  • Business Development;
  • Managing account management team

Publisher | Wolters Kluwer Nederland/ tenHagen&Stam (November 1997 – April 2000)

ten Hagen&Stam was a 100% subsidiary of Wolters Kluwer and a business-to-business publisher with ICT, Construction and Technical professionals as main target audiences.

  • Responsible for the digital spin off of Automatisering Gids
  • Business development for the Flemish market

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